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VMware’s Channel Chief On Dell Spin-Off And Partner Vision

VMware’s worldwide channel chief, Sandy Hogan, talks to CRN about her partner vision for the future and if Dell Technologies’ upcoming spin-off of VMware will impact the two companies’ channel synergies.

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Sandy Hogan’s Vision For Channel Partners In 2021 And Beyond

VMware’s worldwide channel leader, Sandy Hogan, has big plans in store for partners ahead as the software and virtualization superstar doubles down on new services opportunities, joint solutions labs and its mission to become the multi-cloud computing kingpin.

“Services is going to play an even more prominent role for partners as we enhance our Master Services Competencies. It’s really becoming a services-led motion more so than a services-attached motion,” said Hogan, senior vice president of VMware’s global partner and commercial organization.

“Our momentum going into 2021, we have had this mantra of ‘partner-first.’ ‘Partner first’ in everything that we do as we build our strategies, as we gain input that partners are to really be part of the build with us, not just the recipients of what we do,” said Hogan.

In an interview with CRN, Hogan explains her channel partner strategy in 2021 and beyond, if Dell Technologies’ spin-off of VMware later this year will impact the two companies channel synergies, and if VMware’s new CEO Raghu Raghuram is channel friendly.

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