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VMware Tanzu: 5 New Incentives Partners Need To Know

Mark Haranas

From VMware tripling up-front margins to tens of thousands of dollars in new presales and post-sales rewards, CRN breaks down five new channel partner incentives for VMware Tanzu.

VMware Launches New Tanzu Channel Partner Incentives

VMware is incentivizing channel partners to drive application modernization and Kubernetes sales with Tanzu more than ever before with the launch of several new incentives, including 30 percent margins on new customer opportunities and tens of thousands of dollars in presales and post-sales rewards.

“VMware is looking to deliver the most compelling business opportunity for partners to invest in their modern applications practice in the industry,” said Richard Steeves, senior director of worldwide partner modern application platform sales, who leads VMware’s partner go-to-market for Tanzu, in an interview with CRN.

Steeves said VMware is looking to take channel partner profitability to a new level for selling Tanzu, the company’s innovative Kubernetes portfolio.

“We’re putting the dollars where our strategic intent is. It’s part of that ongoing commitment around our partner-first culture,” he said. “In the modern application space, we are going to win together and we’re going to create profitable partner business relationships for partners to be able to build and grow practices together with VMware.”

VMware Tanzu is a suite of products and services that helps customers run and manage Kubernetes clusters across public and private clouds. Tanzu enables customers to automate the security and delivery of containerized workloads, manage applications in production, better adopt a hybrid cloud environment, and free applications from infrastructure to help developers build modern apps.

Application modernization is becoming a top business priority for many businesses across the globe. According to VMware’s 2021 Market Insights Report, 91 percent of executives say their primary application initiative is to migrate and modernize legacy apps. By 2024, over half of all applications are expected to be modern applications, VMware’s report found.

VMware is investing in channel partners to capture the market opportunity for application modernization with Tanzu by increasing profitability, enabling Tanzu practice development and better supporting co-selling engagements.

CRN breaks down VMware’s five new incentives and initiatives for Tanzu that every channel partner needs to know about.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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