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5 Reasons Why Lenovo's Data Center Group Is On Fire

New executives, products and go-to-market strategies – CRN breaks down five reasons why Lenovo’s Data Center Group is working.

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Lenovo’s Innovative TruScale Consumption-Based Selling

In a game-changing way to how it sells data center solutions, Lenovo created TruScale Infrastructure Services, which is a consumption-based, infrastructure as-a-service offering. TruScale is a pay-for-what-you-use subscription for data center solutions based on electrical consumption which allows customers to use and pay for on-premise data center hardware and services without having to purchase the equipment. Customers never take capital ownership of the hardware or other IT assets with no minimum capacity requirement for TruScale.

“There’s a lot of models in the industry that tend to be much more leased-based, but this is not a lease,” said Roderick Lappin, former senior vice president and chief customer officer for Lenovo’s Data Center Group in a recent interview with CRN. “When we designed our server infrastructure, we put a chip on the motherboard of every single piece of equipment we sent out there running analytics on electrical consumption. If you talk to a CIO, the No. 1 cost of running a data center these days is electricity. It’s electricity running the infrastructure, running the air condition and cooling solutions. What we’re doing is building a subscription model that allows the CIO to be able to see an electrical consumption model invoiced monthly based on how they’re using the equipment.”

The metering solution is based on power consumption with TruScale remaining outside the customer’s data plane, which produces cloud-like economics with the security of on-premise hardware. TruScale includes a real-time dashboard that provides usage, billing and e-ticketing services to help control and predict costs.

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