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Dell’s John Byrne: 5 Big Reasons Partners Need To Bet On Dell

Mark Haranas

‘We’re pretty proud of taking share in server, storage and client. We just want more. We want to win more with the channel,’ says John Byrne, president of North America sales at Dell Technologies.

Dell Is ‘Full Speed’ Ahead

Dell Technologies’ fiery channel advocate and North American sales leader, John Byrne, is bullish about his $94 billion company’s future in 2021 and beyond as Dell continues to spend more than $4 billion annually on R&D.

“If we think about the future and helping our customers transform across our full portfolio, the next areas we’re looking at are artificial intelligence, edge, cloud, data management, 5G, security—that’s where we’re headed,” said Byrne, president of North America sales at Dell. “It’s very exciting.”

Byrne oversees all of Dell’s North American sales, including channel sales, as the Round Rock, Texas-based company continues to shift its sales motion and leaders toward being even more partner-centric.

In an interview with CRN, Byrne discusses gaining storage market share, new partner incentives, Dell’s innovation engine “at full speed” during the COVID-19 era, and improving channel engagement.

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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