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Dell’s John Byrne: 5 Big Reasons Partners Need To Bet On Dell

‘We’re pretty proud of taking share in server, storage and client. We just want more. We want to win more with the channel,’ says John Byrne, president of North America sales at Dell Technologies.

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Dell Is ‘Full Speed’ Ahead

Dell Technologies’ fiery channel advocate and North American sales leader, John Byrne, is bullish about his $94 billion company’s future in 2021 and beyond as Dell continues to spend more than $4 billion annually on R&D.

“If we think about the future and helping our customers transform across our full portfolio, the next areas we’re looking at are artificial intelligence, edge, cloud, data management, 5G, security—that’s where we’re headed,” said Byrne, president of North America sales at Dell. “It’s very exciting.”

Byrne oversees all of Dell’s North American sales, including channel sales, as the Round Rock, Texas-based company continues to shift its sales motion and leaders toward being even more partner-centric.

In an interview with CRN, Byrne discusses gaining storage market share, new partner incentives, Dell’s innovation engine “at full speed” during the COVID-19 era, and improving channel engagement.

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