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Nutanix Channel Chief: Partners Must ‘Move Faster’ To Everything As A Service

Christian Alvarez, Nutanix’s global channel leader, tells CRN that 2021 is the year Everything as a Service takes off and why partners should be pumped.

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Christian Alverez: 2021 Is The Year Of Everything As A Service And Channel Services

Nutanix’s global channel chief has two major goals in 2021: drive more predictable services sales for partners and enable the channel to move to Everything as a Service as quickly as possible.

“Now more than ever, the channel really needs to move faster to Everything as a Service,” Christian Alvarez, Nutanix’s worldwide channel leader, told CRN. “And to adapt really quickly to subscription. Why? Customers are asking for this.”

Alvarez said the move to subscription- and consumption-based buying has changed the traditional channel-vendor relationship. “The economic advantages for Everything as a Service is enormous. It’s all about life-cycle management and creating that intimacy and stickiness for a continuous engagement,” he said.

In an interview with CRN, Alvarez talks about Nutanix’s edge over VMware, if Nutanix’s new CEO, Rajiv Ramaswami, is a channel-friendly leader and why 2021 is the year Everything as a Service will take off.

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