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Nutanix Channel Chief: Partners Must ‘Move Faster’ To Everything As A Service

Christian Alvarez, Nutanix’s global channel leader, tells CRN that 2021 is the year Everything as a Service takes off and why partners should be pumped.

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From a channel standpoint, what are Nutanix’s biggest investment areas in 2021?

In 2021, there are two things we’re very focused on. One is services. We see services as key to the subscription economy. Secondly, one of our top priorities and objectives is around autonomy—providing more predictability and self-service for our channel partners so they can drive more deal velocity and customer success. Those are the two big key items we’re focused on this year.

In today’s subscription- and consumption-based economy, now more than ever the channel really needs to move faster to Everything as a Service. And to adapt really quickly to subscription. Why? Customers are asking for this. The move to subscription has changed the traditional channel-vendor relationship. With the enterprise and now the classroom moving to the home, the channel really needs to focus on bringing the cloud experience to customers so they can move their applications and their databases and workloads into a multi-cloud environment.

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