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Why Dell’s $59B Channel Business Is ‘On Fire:’ Rola Dagher

Dell Technologies’ global channel leaders talk to CRN about the channel business spiking 27 percent, adding more partners to Dell’s Partner Advisory Board and the company’s new channel-dedicated Dell Apex team.

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Dell Leaders On Partner Growth, New Apex Team And Partner Advisory Board Changes  

Dell Technologies’ global channel partner business climbed 27 percent in fiscal year 2022 with huge revenue growth in client systems and servers, while Dell also increased channel rebate payouts by 25 percent, according to Dell’s worldwide channel leader, Rola Dagher.

“In fiscal year 2022, partners brought us $59 billion in order revenue. Let me repeat: That’s $59 billion,” said Dagher, Dell’s global channel chief, in an interview with CRN. “We’re growing faster than the market, and our channel business is our fastest route to market. Our partners are on fire. They’re helping us solve customers’ most complex problems and capitalize on the opportunity we see ahead, which is $1.3 trillion.”

For Dell’s fiscal year 2022, which ended Jan. 28, 2022, the Round Rock, Texas-based technology giant generated record-breaking total revenue of $101 billion, an increase of 17 percent annually.

“We owe our incredible year to our partners,” said Dagher. “In our new fiscal year, we’re keeping our foot on the gas. We’re accelerating the momentum by continuing to invest in the channel.”

Dagher and Dell Senior Vice President of Global Partner Marketing Cheryl Cook talk to CRN about channel partner market growth numbers, adding more solution providers to Dell’s Partner Advisory Board in North America and the company’s new channel-focused Dell Apex team.

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