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30 Hot New Small-Business Products You Need To Know About

From networking to SD-WAN to cybersecurity, here are 30 products for SMBs from XChange 2019.

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Stay Tuned For ADT Cybersecurity Insurance Option

ADT Cybersecurity is holding details close to the vest, but it plans to soon roll out a cybersecurity insurance offering for its channel partners, according to Channel Director Zackery Morris.

Morris declined to reveal the insurer’s name for the time being.

“From our perspective, as far as cybersecurity is concerned, we really want to make sure that we’re enabling our partners to provide all the different things that they really need to make their customers safe obviously, but beyond that as well be able to scale their businesses effectively,” Morris said.

Last summer, ADT rolled out its initial managed detection and response (MDR) platform, and followed with ADT IQ, essentially an MDR for small business.

“As we were continually looking at what our partners need, what we kind of realized is a detect-and-response solution is great as a remediative solution or something that can help identify and mitigate a lot of the loss that can happen,” Morris said. “But, at the same time, loss is going to happen.”

ADT decided to provide a cybersecurity insurance solution to partners that would allow them to talk with customers about things like data breach response and dwell time, and mitigating that with MDR and other security solutions, while maintaining their trusted adviser role, Morris said.

“As a lot of partners right now have experienced, as soon as you start having those [conversations], the customer kind of wonders—because they’re really stuck in a proactive mind-set—‘Wait a second, you need to build me a bigger wall, you need to put a moat there, you’ve got to protect me. I don’t want to talk about what if somebody gets in.’”

Consequently, partners proactively focus on providing antivirus, anti-malware, network and other solutions. That’s super important, Morris said, but that still leaves the financial risk tied to data breaches.

Having access to an insurer through ADT will give partners a risk assessment tool and allow them to talk to plainly to customers about their risk category based on an insurer’s perspective and what can be done to ensure stronger cybersecurity postures. In turn, channel partners will be able to offer larger coverage as customers expand their cybersecurity tools, Morris said.

 
 
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