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The 12 Hottest Identity And Data Protection Tools Unveiled At RSA 2020

Here's a look at 12 new identity and data protection products at RSA 2020 that make it easier to isolate sensitive data, prevent credit card fraud, securely onboard remote workers and validate users with their unique typing patterns.

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Baffle Data-Centric File Protection

Baffle Data-Centric File Protection secures sensitive data inside files that companies are leveraging for business intelligence and analytics. The product protects personally identifiable information (PII) or other sensitive information inside source data files to enable anonymized or de-identified analytics for companies looking to derive intelligence from their data, according to Baffle.

As a result, Baffle said source data is protected as it lives inside cloud services such as Amazon Simple Storage Service (S3) and as it is ingested into data warehousing and analytics environments. The Baffle approach facilitates privacy-preserving analytics, which the company said allows businesses to securely share and monetize data in an environment of increased privacy regulation.

Baffle Data-Centric File Protection encrypts, tokenizes, anonymizes or de-identifies data to prevent data leakage while allowing organizations to continue to process data in the face of increasingly stringent privacy laws, the company said. The product is sold as an enhancement to Baffle’s Advanced Data Protection, and will be generally available in the first quarter of 2020.

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