Josh Goldstein, vice president of marketing and product management for XtremIO, reminded industry watchers in a statement that EMC pioneered the use of flash within enterprise arrays in 2008.

"Today we lead the market in incorporating flash into our existing portfolio -- with hybrid arrays that can go from 0-100% flash. EMC is pushing the opportunity of flash even further with XtremIO. It's not just about using flash to deliver more IOPS -- that's been done. It's about using flash and intelligent software to change the modern virtualized data center in ways that couldn't have been done in the past and moving beyond disk-based architectures. EMC is once again leading the pack and tomorrow's announcement will show how," Goldstein wrote.