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Nutanix’s New Channel Chief On Investing Where ‘We’ve Fallen Short’

‘Where we’ve fallen short, and part of change is being honest with ourselves, is around doing a better job listening to our partners. Even more importantly, once we get that feedback, what do we do about it?’ says Christian Alvarez, Nutanix’s new channel leader for the Americas.

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Nutanix’s New Channel Leader Talks Channel Strategy And Boosting Partner Profitability

Nutanix has a new channel leader in the Americas with the appointment of former Juniper Networks channel chief, Christian Alvarez, who plans on taking the hyper-converged software company’s partner strategy to the next level.

“I’m going to be relentlessly focused on partner simplicity. I’m obsessed with simplicity. There’s certain elements of our partner program that I want to take back to the basics,” said Alvarez, Nutanix’s new vice president, Americas Channel, in an interview with CRN. “I have a very simple philosophy around partner programs – if you can’t describe it easily in four minutes or less, it isn’t the right program.”

Alvarez, who has more than 26 years of executive sales and channel management positions, is now leading Nutanix’s Americas channel team. He was previously Worldwide Head of Channels and Distribution at Juniper Networks where he was responsible for over 14,000 partners and 50 distributors. “Hardware is going to continue to be commoditized and I really want to focus on software,” Alvarez said.

In an interview with CRN, Alvarez talks about why he joined Nutanix, his channel vision, plans to invest more in distribution and improving areas where Nutanix “has fallen short” for partners.

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