The Future Of Work Is Driving The Next Wave of Growth For HP Partners

HP introduces new partner compensation booster, expands Amplify AI program and exceeds sustainability program enrollment goals.

At its 2025 Amplify Conference, HP made clear that the future of work is no longer a distant concept - it’s a practical, partner-driven opportunity.

For HP, the future of work means using AI, sustainability, and a flexible technology ecosystem to deliver meaningful outcomes for customers. And now, with major updates to its Amplify partner program, HP is equipping its commercial, retail, and distribution partners to lead that future.

Unlocking Growth with Smarter Compensation and AI Enablement

HPs newly launched Amplify SuperPower Booster marks a bold shift in how partners are rewarded. Building on the earlier "More for More" model, the SuperPower Booster gives partners bigger incentives for selling across the full HP portfolio.

Commercial partners saw this change take effect in May, with retail and distribution partners following later in the year. This unified compensation structure rewards solution selling and supports that enable better customer outcomes and business growth.

At the same time, HP is scaling its Amplify AI program, designed to help partners capitalize on the growing demand for artificial intelligence. New resources include real-world customer use cases, access to AI experts, and tailored training - like the HP NVIDIA Technical Sales Strategy MasterClass - to upskill sales teams and executives alike.

These assets make AI more accessible, enabling partners to drive smarter customer conversations and unlock value faster.

Doubling Down on Sustainability with Real Business Impact

HP’s Amplify Impact initiative continues to outperform expectations. The program has now exceeded its 2025 enrollment target, with more than 50 percent of Amplify partners participating. And the results speak volumes: partners in the program have seen a 70 percent increase in RFP win rates and a doubling of sustainable sales year-over-year.

What’s changed? HP has evolved the program from awareness-building to actionable support - helping partners meet customer sustainability requirements and turn environmental responsibility into competitive advantage.

Mary Beth Walker, VP & Head of Global Partner Experience and Enablement at HP, said: “HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio.”

As the workplace continues to evolve, HP’s strategic focus on AI, partner capabilities and sustainability ensures its channel ecosystem is not just prepared for the future - but leading it.

And for HP partners, “the future of work” isn’t a buzzword. It’s a blueprint for smarter growth, starting right now.

To learn more about HP’s new partner compensation booster, check out the full video interview with Mary Beth Walker or visit the HP Newsroom.