Google Cloud’s Matt Renner: We Have The ‘Fastest-Growing’ Cloud Marketplace

‘Based on our numbers, we have the second-largest marketplace and the fastest growing by far when it comes to sheer volume and, ultimately, the number of folks that are involved in that,’ Matt Renner, president of global revenue at Google Cloud, tells CRN.

Google Cloud President of Global Revenue Matt Renner says the Google Cloud Marketplace is fastest-growing cloud marketplace in the industry, with channel partners flocking to it.

“Based on our numbers, we have the second-largest marketplace and the fastest growing by far when it comes to sheer volume and, ultimately, the number of folks that are involved in that,” said Renner. “So we’re third in overall cloud market share, yet we have [the] second-largest marketplace.”

The Google Cloud Marketplace offers a vast catalog of offerings from Google and its partner ecosystem for customers to easily discover, evaluate, buy, deploy and manage various software solutions such as generative AI, data management, cybersecurity and application development tools that run on Google Cloud.

“If you’re a partner, you look at the marketplace, at the growth of our practices, at this customer you can infuse into your solutions—you can just go to one place, which is us. With everybody else, you have to go to multiple places,” Renner said.

“So we’re seeing the marketplace demand across the customers very strongly,” said Renner, who is responsible for all of Google Cloud’s global go-to-market functions, including sales, alliances, operations and customer success.

What ‘Differentiates’ The Google Cloud Marketplace

The Google Cloud Marketplace gives customers access to preconfigured, vetted software applications and deployable solutions with minimal setup time, as well as flexible pricing models like pay-as-you-go options, subscriptions and negotiated private offers.

Google Cloud Marketplace competes with the AWS Marketplace and the Microsoft Azure Cloud Marketplace for channel partner and customer market share.

Renner said Google Cloud customers are flocking to Google Cloud Marketplace for its ease of use when acquiring software and third-party software, to reduce administrative overhead and to provide opportunities to save on software costs.

“What differentiates [us] from others is a combination of our approach to partnering and then the structure of the marketplace itself,” Renner said.

Last year, Google Cloud gave customers the ability to purchase third-party solutions on the marketplace through channel partners to simplify the process for enterprises that buy through the channel.

This year, Google’s marketplace introduced the AI Agent Marketplace, a dedicated marketplace that allows partners to sell their own AI agents to customers.

“We have very favorable terms for partners,” Renner said. “We’re very favorable on how we go to market. But I think the difference is the focus we have in the field and our engineers that we’re putting to work with our ISVs and work with our customers to use marketplace.”

Renner On Why Google Cloud Marketplace Is Growing

Renner said there are three major differentiators with Google Cloud Marketplace versus competitors’ marketplaces that are giving Google Cloud a leg up.

This includes Google Cloud’s strategy of approaching customers with technical engineers and salespeople alongside partners in the sales trenches.

“We get in with customers, roll up our sleeves, and show up with more technical people than salespeople—that’s very important to us,” Renner said.

“When you engage with us, you’re going to see more technical people than you’re going to see salespeople,” he said. “We have marvelous salespeople. I’m a salesperson, but the reality is we’re trying to create an impression and, more importantly, drive the customer outcomes by showing up with partners strongly.”

Renner said customers enjoy that Google Cloud doesn’t just want to sell customers infrastructure, but a solution to solve a business problem.

“It mirrors our partner strategy, which is getting involved with customers, show up front with partners, have a point of view and go execute. It’s the best way to work with a hyperscaler,” said Renner, who was previously a top executive at Microsoft prior to joining Google Cloud in 2023.

The other key differentiators with Google Cloud Marketplace include its AI offerings.

“We have the best product engineering. In some cases, we don’t have comparisons in the other hyperscalers when it comes to [mature] AI products or models or [mature] data products,” he said. “We do very well with customers that understand tech and understand some of the differentiators.”

Lastly, Google Cloud’s open, fully integrated stack of technology is a big differentiator.

“Everything from the chips we sell all the way up through our models and our Model Garden with over 150 models in it, supporting just about every major model—we’re going to be open and give flexibility but also provide true choice,” said Renner.

According to market research firm IDC, cloud marketplaces are outpacing other software purchasing channels—such as direct sales and distribution—indicating a trend toward their dominance in the procurement landscape.

‘All Of Those Questions Have Been Answered’

Prior to joining Google Cloud in 2023, Renner was president of Microsoft’s U.S. enterprise business, accountable for over $50 billion in annual revenue and bookings. Renner also spent 20 years at Oracle from 1995 until 2015 in various top North American sales roles.

About six years ago, he said the market would question Google Cloud’s longevity, profitability, ecosystem support and future.

“All of those questions have been answered,” Renner said, touting Google Cloud’s profitability, enterprise sales growth and large partner ecosystem.

“So we’re back to who’s got the best service, who’s got the best products, who’s got the best approach,” Renner said. “We love our story versus the other two hyperscalers at this point.”

Google Cloud generated a record $13.6 billion in revenue during the second quarter of 2025, up 32 percent year over year. The Mountain View, Calif.-based company currently has a $54 billion annual run rate.