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Channel programs News

2022 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

Amazon Web Services

Ruba Borno

VP, Worldwide Channels, Alliances

Borno took over as AWS channel chief on Dec. 6, 2021, replacing Doug Yeum who took a new job on the retail side of parent company Amazon.com. Borno came to AWS from Cisco Systems where most recently she was senior vice president and general manager of Cisco’s global customer experience centers. She joined Cisco in 2015 as vice president of strategic initiatives and chief of staff to then-new CEO Chuck Robbins—one of his “next-generation leadership team” to lead the company into the digital age.

Borno looks forward to “continuing AWS‘ investment into its partners by listening to their unique and diverse needs, identifying strategies that continuously improve our relationships, and creating new solutions and services for them to achieve even more success.”

Borno is overseeing a planned overhaul of the AWS partner program, announced in November, that includes AWS Partner Paths—five new partner paths that Borno says provide “flexible ways for partners to engage with AWS” by simplifying the engagement model and expanding partner access to benefits.

The AWS Partner Network continued to grow in 2021 as AWS introduced new products and solutions for vertical industries including health care and media and entertainment.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN.

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