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2022 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

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Hitachi Vantara

Kim King

SVP, Strategic Partners, Alliances

Heading into 2021 King continued to prioritize and emphasize flexibility, ease of doing business with Hitachi Vantara, and partner profitability. She fought for (and won) spending for inside partner manager positions, partner portal improvements, and attractive partner incentives, back-end rebates and market development funds.

The company also expanded financing options for partners, including a 90-day, interest-free financing plan and a new option allowing partners to finance an entire deal from storage through services.

King said Hitachi Vantara added more than 1,000 new partners in 2021 and increased the number of accredited partners 100-fold through the use of “flexible, intelligent microlearning” resources for partners.

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