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2022 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

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HP Inc.

Luciana Broggi

Head of Global Routes to Market

Broggi was instrumental in the February 2021 launch of HP Amplify Impact, a partner assessment, resource and training program driving meaningful change across HP‘s Sustainable Impact program priorities. More than 1,400 partners have signed the HP Impact pledge, representing 20 percent of HP Amplify partners (versus the goal of 10 percent).

More recently, she led the debut of HP Amplify Data Insights, a platform providing more than 500 partners with real-time access to personalized analytics that anticipate customer needs. And the HP partner organization introduced Amplify Retail that enabled 1,350 retail partners to drive digital transformation and growth as consumer buying behaviors continue to evolve.

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