North America Channel Chief
Richardson, an 11-year veteran at Hewlett Packard Enterprise, joined AMD on March 1 and was charged with building AMD’s channel sales organization. Richardson has staffed his team with experienced channel personnel, established the North America Partner Advisory Board, aligned channel marketing activities and drove the creation of the AMD North America Commercial Systems Partner Program.
Richardson said 2021 was a year of significant growth for AMD in the channel, including doubling server sales year over year. His organization has aligned go-to-market initiatives with leading server OEMs, client device OEMs (including HP Inc. and Lenovo) and systems integrators. He has also overseen the availability of partner sales and technical certifications and related enablement content to improve partner awareness of AMD‘s differentiated offerings. And in 2021 AMD on-boarded 60 new VARs, an effort that will accelerate in 2022.