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Channel programs News

2022 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

Palo Alto Networks

Karl Soderlund

SVP, Worldwide Channels

Soderlund and his team have managed the continued expansion of the resources that Palo Alto Networks offers partners including new incentives, rebates and specializations—the latter including the new Cyberforce Special Ops designation for partner engineers. Many of the new offerings were part of a comprehensive update of the company’s NextWave Partner Program rolled out in February 2021.

Palo Alto Networks unveiled a two-tier go-to-market strategy for the vendor’s Prisma Cloud native cloud security platform, including deal registration and new customer incentives. The company also launched an entry-level Registered partner designation that had more than 700 partners in the first 45 days.

Palo Alto Networks partners completed more than 10,000 trainings and more than 17,000 certifications during the company’s fiscal 2021.

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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