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Channel programs News

2022 Channel Chiefs: The 50 Most Influential

Rick Whiting

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

RSA

Brian Breton

Regional VP, Americas Channel

Breton led an effort to overhaul and improve the RSA SecurWorld Partner Program with the goal of making it more inclusive and provide additional ways for partners to achieve higher status program levels. That included the creation of the Authorized Partners tier for new partners to enter the program—a move to expand RSA’s partner base.

RSA initiated more product-based promotions on high-demand SecurID products to provide partners with more margin on opportunities. The company debuted a new process allowing partners to register deals through distributors and created focused channel teams organized by product to be “more nimble and agile when working with partners.”

 
Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at rwhiting@thechannelcompany.com.

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