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2022 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

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WatchGuard Technologies

Michelle Welch

SVP, Marketing

Following WatchGuard’s June 2020 acquisition of Panda Security, Welch was instrumental in managing WatchGuard’s efforts to develop a common, channel-centric, go-to-market motion and make the combined company’s complete product portfolio available to all partners.

WatchGuard grew its partner ecosystem by more than 30 percent in 2021 and the WatchGuardOne partner program has seen double-digit growth in year-over-year partner participation. Following the company’s shift to a specialization-based approach to partner certification in late 2019, more than 40 percent of WatchGuardOne partners have achieved more than one specialization.




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