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2022 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

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Area 1 Security

Steve Pataky

CRO

Pataky led the design and launch of Area 1 Security’s inaugural partner program in 2021, including programs for solution provider and managed service partners “built around a reward-for-value model that recognizes partner contribution at every level,” and recruiting the company’s first wave of channel partners.

The efforts included developing and launching a new partner portal and deal registration program and debuting the “PhishU” self-paced sales and technical enablement program for partner sales representatives and sales engineers. Other channel initiatives included maximizing co-marketing initiatives through “partner tackleboxes,” events and webinars, digital marketing and threat assessment reports co-branded with partners.

Partners now account for more than 80 percent of Area 1 Security’s revenue.

 
 
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