Area 1 Security
Pataky led the design and launch of Area 1 Security’s inaugural partner program in 2021, including programs for solution provider and managed service partners “built around a reward-for-value model that recognizes partner contribution at every level,” and recruiting the company’s first wave of channel partners.
The efforts included developing and launching a new partner portal and deal registration program and debuting the “PhishU” self-paced sales and technical enablement program for partner sales representatives and sales engineers. Other channel initiatives included maximizing co-marketing initiatives through “partner tackleboxes,” events and webinars, digital marketing and threat assessment reports co-branded with partners.
Partners now account for more than 80 percent of Area 1 Security’s revenue.