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2022 Channel Chiefs: The 50 Most Influential

In celebration of CRN’s 2022 Channel Chiefs, here are 50 leaders who drive the channel agenda and evangelize the importance of channel partnerships within the IT industry.

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Aruba, a Hewlett Packard Enterprise company

Donna Grothjan

VP, Worldwide Channels

Grothjan led Aruba’s efforts to help partners transform to delivering XaaS/NaaS solutions, changing all aspects of the company’s partner operating model including the partner go-to-market strategy and all partner enablement and sales capabilities.

Other initiatives overseen by Grothjan include the ongoing evolution of the Partner Ready for Aruba MSP program, allowing MSPs to purchase hardware and software as a subscription, and enhancing Aruba Managed Connectivity as a Service (part of HPE GreenLake) to allow partners without a network operations center to provide NaaS services to customers.

Grothjan and her team have seen a continued shift in the channel landscape with more partners adopting multiple business models—moving away from traditional resale models and providing more managed and “as-a-service” offerings.

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