Searching For Cloud Glory
Google ushered in 2017 ready to throttle an enterprise cloud business that had struggled in previous years to meet the large expectations placed upon it. However, with Senior Vice President Diane Greene at the helm, Google Cloud leaders believed the right combination of technology and leadership was finally in place to successfully pitch Google Cloud Platform to the traditional business customers flocking to hyper-scale competitors.
In the first months of the new year, the team recruited by Greene implemented changes in messaging, channel program structure, sales organization, and product portfolio, all the while leveraging Google's expertise in containers, artificial intelligence, analytics and security.
At least to some degree, those efforts bore fruit -- Google Cloud Platform enjoyed impressive growth in 2017. While Google does not break out cloud financials directly, industry researchers estimated the business roughly doubled year-over-year in each fiscal quarter.
But in a red-hot cloud market, consistent three-digit growth wasn't enough to substantially close the gap with Microsoft Azure, or challenge Amazon Web Services' dominant position in the market. As the third-quarter ended in October, GCP looked to hold roughly six percent market share.
Partnerships with other name-brand vendors forged in the second-half of the year, however, might propel Google even further in 2018.
Get more of CRN's 2017 tech year in review.