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Dell’s Joyce Mullen On Dell-VMware Strategy, Cloud Incentives And ‘Fabulous’ Channel Growth

‘We will make sure there’s great partner value in the Dell Technologies Cloud platforms and we will drive new incentives accordingly,’ says Dell’s channel chief Joyce Mullen in an interview with CRN.

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Mullen’s Channel, Cloud, VMware and Server Strategy

Dell Technologies channel sales are soaring as the $91 billion infrastructure giant continues its dominance in storage, server and hyper-convergence with plans to inject new partner incentives around the Dell Technologies Cloud and improve synergies with VMware.

“We will make sure there’s great partner value in the Dell Technologies Cloud platforms and we will drive new incentives accordingly,” said Dell’s channel chief Joyce Mullen in an interview with CRN. “We’ll put together a combination of front-end and back-end incentives because that’s what works.”

Mullen is excited about Round Rock, Texas-based Dell’s channel growth as partner sales spike 16 percent year over year in its first fiscal quarter with channel sales accounting for more than 50 percent of the company’s total revenue. “We saw just a fabulous quarter in the channel,” said Mullen, president of Global Channel, OEM and IoT Solutions.

In an interview with CRN, Mullen talks about upcoming cloud incentives, Dell’s synergy strategy with VMware, server market competition with Hewlett Packard Enterprise and channel changes ahead to help partners.

 
 
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