VMware’s Global Channel Chief On New Partner Program
The only way VMware can achieve its lofty goal of doubling revenue over the next several years is to change the way the virtualization superstar co-sells and interacts with channel partners, said VMware’s global channel chief Jenni Flinders.
Flinders expects to achieve this massive sales growth by officially launching its new flagship partner program, Partner Connect, on Feb. 29, 2020, which will replace all current channel programs.
“If we are going to double our revenue in a few years, the only way we’re going to do that is through one hell of a healthy partner ecosystem that is co-selling with us,” said Flinders, vice president and Global Channel Chief for VMware in an interview with CRN.
Flinders provides CRN with an in-depth look at Partner Connect, discusses her Master Services Competencies vision and what services are making VMware partners most profitable.
“If any partner comes to me saying, ‘Hey, I want more rebates,’ that’s the wrong conversation to have,” she said. “It’s more around, ‘How do we extend your business models? And how do we help you build more practice areas?’”
