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Jenni Flinders Confirms VMware Partner Connect Launch For Feb. 29

Mark Haranas

“If any partner comes to me saying, ‘Hey, I want more rebates,’ that’s the wrong conversation to have. It’s more around, ‘How do we extend your business models? And how do we help you build more practice areas?” said Jenni Flinders, vice president and global channel chief for VMware, in an interview with CRN.

VMware’s Global Channel Chief On New Partner Program

The only way VMware can achieve its lofty goal of doubling revenue over the next several years is to change the way the virtualization superstar co-sells and interacts with channel partners, said VMware’s global channel chief Jenni Flinders.

Flinders expects to achieve this massive sales growth by officially launching its new flagship partner program, Partner Connect, on Feb. 29, 2020, which will replace all current channel programs.

“If we are going to double our revenue in a few years, the only way we’re going to do that is through one hell of a healthy partner ecosystem that is co-selling with us,” said Flinders, vice president and Global Channel Chief for VMware in an interview with CRN.

Flinders provides CRN with an in-depth look at Partner Connect, discusses her Master Services Competencies vision and what services are making VMware partners most profitable.

“If any partner comes to me saying, ‘Hey, I want more rebates,’ that’s the wrong conversation to have,” she said. “It’s more around, ‘How do we extend your business models? And how do we help you build more practice areas?’”

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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