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The 10 Biggest Dell Technologies News Stories In 2019

CRN breaks down the ten biggest Dell Technologies news stories – from the Dell Technologies Cloud to the retirement of Marius Haas – of 2019.

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3. Dell Forms New Flagship Partner Program

It was a new day for Dell EMC channel partners on April 29 as the Dell EMC Partner Program officially ended to make way for the game-changing Dell Technologies Partner Program. The new program aims to drive channel sales to the next level by making it easier and more profitable for partners to sell across the entire Dell Technologies portfolio – which includes Boomi, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware.

Although still in its infancy, the program’s goal is to allow partners to seamlessly buy, procure and sell solutions across the Dell Technologies family of businesses. All products purchased through the program, regardless of the family of business, will count toward the tier status and tier revenue requirements in the new program. A major benefit of the program will be around certification simplification to cut out unnecessary repetitiveness and allow partners more time in the sales field rather than the training room.

“It brings a simplified access to the breadth of technology and portfolio on how they can uniquely help customers through their transformational journeys,” said Cheryl Cook, senior vice president of Global Partner Marketing for Dell EMC, in an interview with CRN earlier this year. “They can now team and align with our sales force through teaming agreements and joint account planning on really realizing the maximum opportunity.”

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