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The 10 Top Dell Technologies News Stories Of 2020

From PowerStore and VxRail to a new global channel chief and Project Apex, CRN breaks down the top ten biggest Dell Technologies news stories of 2020.

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1. Dell’s As-A-Service Future Is Unveiled: Project Apex

Dell Technologies lifted the curtain on its long-term as-a-service strategy that will impact the way Dell develops future products, sells solutions to customers and enables channel partners to drive recurring revenue.

Project Apex aims to simplify how customers and channel partners access Dell’s as-a-service portfolio, from servers and HCI to PCs and client offerings, starting with the launch of Dell Technologies Storage as a Service. Project Apex unifies Dell Technologies’ as-a-service and cloud strategies, technology offerings and go-to-market efforts to provide a consistent experience wherever a workload runs, including on-premises, at the edge or in public clouds.

In a CRN interview with Michael Dell this year, the CEO said Dell is in the process of “moving the vast majority of our offerings to consumption and as-a-service.”

Dell’s new Storage as a Service is an on-premises as-a-service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. Another significant launch for Project Apex is the new Dell Technologies Cloud Console, which provides customers with a single, self-service online interface to manage every aspect of their cloud and as-a-service strategy.

Dell plans to add many more as-a-service offerings to Project Apex in the future such as PC as a Service, Compute as a Service and Data Protection as a Service.

“This is directionally where we’re going with the portfolio that will bring those solutions together and allow us to simplify not only how we message and deliver these solutions to customers, but even internally—this is a transformation across the company,” Sam Grocott, senior vice president of product marketing at Dell Technologies told CRN this year. “This is how we sell products, how we market products, how we build products, how we finance products—the whole end-to-end value chain is moving toward Project Apex.”

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