News
The 100 People You Don’t Know But Should 2019
Jennifer Follett
CRN’s “100 People You Don’t Know But Should” spotlights some of the channel’s best and brightest people who may not be as visible as some channel chiefs or CEOs but are just as important to the partner community.
Unsung Heroes
When it comes to building a state-of-the-art channel go-to-market strategy, technology vendors need consistently to commit to providing the resources and support those partners will need in order to be successful. That often involves a small army of people.
From those who manage channel programs to those who provide marketing support to those who offer training and technical know-how, channel-friendly vendors assemble strong channel management teams to ensure partners are positioned to win. While some channel executives are familiar faces, not all of them are. In fact, many work tirelessly behind the scenes to support their partners without ever being recognized by the channel at large.
CRN’s “100 People You Don’t Know But Should” spotlights some of the channel’s best and brightest people who may not be as visible as some channel chiefs or CEOs but are just as important to the partner community. Consider them the channel’s unsung heroes.
(By company name)
Learn More:
SMB-Midmarket Opportunities
