Christine Bufalini
Sr. Director, Field, Channel Marketing
Carbon Black
Bufalini is managing the Americas Channel marketing budget to line up partners with strategic and targeted campaigns in 2019. Partners play a very important role and investing in the channel is paramount to Carbon Black’s success.
Years In Position: 0.5
Years In Channel: 15
How have you personally helped advance your company's channel business over the past year? Managing the Americas Channel marketing budget to line up with partners with strategic and targeted campaigns in 2019. Partners play a very important role and investing in the channel is paramount to Carbon Black's success.
What are your goals for your company's channel business over the next year? To grow partner contribution to both sales and marketing. Leveraging the partner ecosystem to build on the success they have already achieved with their existing customers as well as help introduce new customers to the Predictive Security Cloud platform.
What's the key to success for your channel partners in 2019? Leverage Carbon Black's new, free of charge, sales and technical training that will allow partners to build product expertise, gain security specialization & demonstrate Carbon Black's proven customer value. This is the first year Carbon Black is providing partners with access to the same training as their internal teams.
