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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Lisa Citron

VP, North American Channel Sales


This past year has been all about the cloud. Citron has built out programs working directly with AWS and Microsoft and on-boarded a specialist channel team who works with channel resources and partners to help them take F5 into their cloud practices.

Years In Position: 0.5

Years In Channel: 20 

How have you personally helped advance your company's channel business over the past year? Shortly after taking over the North American Channel Chief role, I had the opportunity to lead our team through the design and delivery of F5's Partner Leadership Summit. This was a pivotal event as our partners had been looking to see more innovation from F5 and understand where we are going in the future - and we delivered. Senior leaders from F5 took the stage to help our partners understand how F5 fits into the multi-cloud environments that they are designing for customers. We were able to bring our partners under the "tent" with us and provide a view into the future of application services. F5 is leading with technology innovation and programs support our partners in their journey. It's an exciting time to be at a great channel first company who is also innovating for the future.

What are your goals for your company's channel business over the next year? I am focused at getting our F5 channel team and our partners back to basics. With messages coming at the channel from every direction, it's easy to forget that we are selling products and services because our joint customers have a challenge. Understanding the core use cases and helping our partners meet their customers' needs with innovative products, consumption models and services is the F5 Channel team mission. Additionally, we will continue our strong focus on Cloud and Application Development partners who are helping customers securely transform their businesses.

What's the key to success for your channel partners in 2019? Embrace the cloud -- It's definitely not too late! Partners still represent a trusted advisor to customers and can help their customers make sure that they are using the right technology in the right environment (public cloud, private cloud, co-location) to support their apps and infrastructure needs. Customers need your advice and help.

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