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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Jennifer Bodell

VP, Channel

Pax8

Bodell is responsible for Pax8’s field marketing strategy. In her role, she develops and manages key IT channel relationships, including new growth opportunities and the company’s partner program. She and her team helped Pax8 reach 5,500 partners.

Years In Position: 2.5

Years In Channel: 7 

How have you personally helped advance your company's channel business over the past year? I am fortunate to work for a company that understands the importance and value of having a comprehensive field marketing strategy. Further, the leadership team completely trusts me to build it. Throughout my career in the IT channel, I have been involved and continue follow the different communities and networks so we can understand how partners' businesses are growing and changing, which I believe is imperative to our success as an organization. As the trusted advocate, I always show up to listen and deliver the Pax8 story. With more than 5,500 partners, we are adding new MSPs at a rate of 350+ per month. This growth is partly attributed to the constant contact we have with channel partners at events and involvement with the channel communities. To ensure our success, I also work alongside our VP of Marketing to create and build expo strategies so we maximize our impact at each conference. What I am most proud of in 2018 is the "WingWoman" movement that I started and led. At Pax8, we built branding campaigns around #WingWoman, designed merchandise, stickers, and more. Our success is attributed to this team's dynamic creativity, hard-work, and focus.

What are your goals for your company's channel business over the next year? In 2019, I will continue to grow our partner base in the US through our field marketing strategy, as well as expand our footprint internationally. In conjunction with Pax8's CRO, I am building a go-to-market field strategy for global expansion, starting with EMEA and APEC. We are also focused on enabling our partners to optimize their customer base. We are making is easy for partners to build technology stacks and grow with Pax8 Stax, our BI tool, and through 24 Mission briefing events across the US where we are offer hands-on training, education, and more.

What's the key to success for your channel partners in 2019? The best part about Pax8 is our focus on the partners. We are built by and for our partners. Their success is our success. We know partners can buy product anywhere, but at Pax8 we are selling more than product. We sell our service… the Wingman experience. We also back that experience with incredible technology to enable our partners to build their profitability and become more operationally efficient.

 
 
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