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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Tricia Atchison

Group Director, Worldwide Partner Enablement, Marketing

Citrix Systems

Atchison focused on gaining deeper knowledge of industry trends and best practices to inform program development. She engaged with industry experts, learning the latest in technology offerings to create a better partner experience.

Years In Position: 1

Years In Channel: 22

How have you personally helped advance your company's channel business over the past year? Over the last year, I have been focused on developing deeper and stronger partner relationships with key partners across various routes to market. By spending time with partners, I have a deeper understanding of their business, the opportunities we have together and what help partners need to capitalize on their investment and our program offerings based on their go to market priorities and solution focus. In addition, I have been focused on helping our partners to better utilize the tools and programs we offer to enhance their education and create integrated demand generation programs. I also focused on my team's development. Providing opportunities to enhance their skills and experience through industry workshops, partners meetings and cross-functional projects. Working cross-functionally throughout the organization has provided additional support for our partner community. By having deeper knowledge and understanding of the industry, the latest trends and their partners' go-to-market strategy, my team was more effective in building and executing plans and programs with our partners that contributed to the overall business achievements and results.

What are your goals for your company's channel business over the next year? Citrix is focused on continuing to help our partners be successful by improving their customers' productivity and helping them migrate their customers to the cloud. We want our partners to provide incremental revenue contribution by reaching additional markets, industries and customers where they have access and expertise. We also want our partners to leverage our alliance relationships to tell a more integrated solution to capitalize on bigger opportunities. Partners will be able to utilize programs and tools including enablement, program offerings and demand generation tools to enhance their skills and reach into the marketplace.

What's the key to success for your channel partners in 2019? In 2019, our partners will have the opportunity to help their customers have a better way to work by delivering the experience, security, and choice. People and organizations need to innovate, engage customers, and be productive. Our partners will want to engage in our key programs including enablement, demand generation, partner program offerings and partner advocacy. By taking advantage of these programs and tools, our partners can enhance their skills and knowledge of Citrix solutions, better identify opportunities and the needs within their customers and prospects and create a better business outcome for their customers.

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