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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Muffin Mott

Head of Global Partner Marketing

Pure Storage

Mott expanded the partner marketing organization’s responsibilities to better support sales go-to-market initiatives and partner readiness programs. This encompassed adding staff and support, with partner experience always top of mind.

Years In Position: 4

Years In Channel: 24

How have you personally helped advance your company's channel business over the past year? Since joining Pure, my focus has been on expanding and aligning the team to activate routes to market. With an emphasis on how we scale and build out the right goals, programs, and systems to drive joint partner success this next year. However, I think it is important to recognize my team's collective achievements in the last year. This past year the team focused on partner readiness and launched an Always On webinar program to increase engagement by delivering relevant content and allowing partners to easily share technology and partnership solutions with customers. With the team's continued focus on engaging our partners this past year, the team launched a new Global Partner Technical Advisory Council. For much of last year, I was Head the Global Channel Marketing at Symantec. I focused the team on improving our overall partner experience with Symantec. The key was enhancing our partner portal user experience, aligning the MDF program and guidelines to support key business initiatives and lastly, launching a digital tool kit, which allowed partners to easily access content and marketing materials. We also expanded our relationships with cloud partners.

What are your goals for your company's channel business over the next year? My top goals are to create an outstanding partner experience and build the right marketing mix to help accelerate our partners' businesses with an emphasis on partner readiness. While remaining 100% partner centric, we will extend our routes to market this year and also expand our portfolio of solutions. With this expansion, we will release an evolution of new programs to develop joint marketing solutions that support collaborative solution selling to/thru and with our partners. We will continue our focus on empowering our partners through tools and solutions that make it easier to do business with Pure Storage.

What's the key to success for your channel partners in 2019? The key for partners is to market and sell holistic solutions. Customers have an overload of data and it is crucial for partners to put this data at the core when they implement new infrastructure and help customers take advantage of the insights this data can bring their organizations. It's also important for partners to always be learning and provide expertise in AI, NVMe, and the hybrid cloud as more companies are driving IT teams to be innovative yet agile with their applications and infrastructure.

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