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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Ansley Hoke

SVP, Marketing, North America

ScanSource

Hoke has worked over the past year to educate the channel and those on her team about digital transformation and how, as individuals in the center of channel programs and execution for VARs and suppliers, they are key influencers.

Years In Position: 1

Years In Channel: 20 

How have you personally helped advance your company's channel business over the past year? I have personally helped advance ScanSource's channel business by developing many channel programs with education and lead generation elements to advance digital transformation. Developing educational web properties, digital learning options as well as putting together focus groups helped ScanSource offer our partners better ways to communicate to their customers. Leading teams that created new professional service offerings for our partners was key to this, as well as leading our supplier team that pulled the best products in these areas to wrap our service offerings around. Working with our VARs to refresh their customer bases with the newest solutions from ScanSource was also a key growth win.

What are your goals for your company's channel business over the next year? I have personally helped advance ScanSource's channel business by developing many channel programs with education and lead generation elements to advance digital transformation. Developing educational web properties, digital learning options as well as putting together focus groups helped ScanSource offer our partners better ways to communicate to their customers. Leading teams that created new professional service offerings for our partners was key to this, as well as leading our supplier team that pulled the best products in these areas to wrap our service offerings around. Working with our VARs to refresh their customer bases with the newest solutions from ScanSource was also a key growth win.

What's the key to success for your channel partners in 2019? The key to success in 2019 is the flexibility our partners have in their solutions offerings to their customers. They need to have options in the solution mix, in the way it is deployed, consumed and even billed. Those that are the most in tune with what their customers need will have higher close rates.

 
 
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