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The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

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Caralyn Stern

Sr. Marketing Director, Global Channel, Americas


Over this past year, Stern has worked hard to ensure that Sophos fulfils its “Channel Best” commitment from how the company works with and enables its partners to how the company innovates the security industry.

Years In Position: 5

Years In Channel: 21

How have you personally helped advance your company's channel business over the past year? Over the last year, Sophos has made award-winning strides in channel and security innovation. In fact, Caralyn played an integral role in Sophos sweeping the CRN ARC awards in both the network and endpoint categories as well being awarded the 5 Star rating in in CRN's 2018 Partner Program Guide. Caralyn also helped introduced a new simplified Market development funding platform in 2018, making it easier for partners to request funding for programs to generate demand for shared solutions, upload proof of execution, and submit claims online. Caralyn also focused on increasing the number of Sophos's Synchronized Security accredited partners this year. By providing communications about advanced training and enablement for partners selling the broader Sophos portfolio – both endpoint and network security products – and updating its technology to ensure these products work better together, Caralyn helps Sophos' partners drive more sales. Lastly, Caralyn focused on growing the subscription base of Sophos' MSP Connect Program, which makes it easy for MSPs to deploy, manage and sell new security services, grow their revenue and lower their costs with one vendor. Caralyn championed the program by communicating the go-to-market strategy and cascading it regionally to drive growth around the world.

What are your goals for your company's channel business over the next year? Caralyn considers it her job to be sure that partners have all the information they need grow their businesses, especially at a time where more organizations are realizing that they are increasingly unable to protect themselves from today's sophisticated threats. Specifically, Caralyn's goals are to ensure that Sophos is helping to drive growth for MSP partners, continuing to further the benefits of Sophos' Synchronized Security strategy and supporting partners and their customers as they evolve into the cloud space.

What's the key to success for your channel partners in 2019? The key to success for our channel partners in 2019 will be selling the value of security as a system. Sophos' Synchronized Security is a best of breed security system that enables businesses defenses to be as coordinated as the attacks they protect against. By connecting with each other in real time via a Security Heartbeatâ„¢, Sophos endpoint and network solutions, including Sophos XG Firewall and Sophos Intercept X Advanced with EDR, can work together to predict and provide automatic threat detection and protection against partners' customers' threats.

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