Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Cisco Partner Summit Digital 2020 HPE Zone The Business Continuity Center Enterprise Tech Provider Masergy Zenith Partner Program Newsroom Hitachi Vantara Digital Newsroom IBM Newsroom Juniper Newsroom Intel Partner Connect 2021 Avaya Newsroom Experiences That Matter Lenovo GoChannelFirst The IoT Integrator NetApp Data Fabric Intel Tech Provider Zone

The Most Powerful Women Of The Channel 2019: Power 100

The Power 100 is culled from the ranks of CRN's Women of the Channel and spotlights the female executives whose insight and influence help drive channel success.

Back 1 ... 83   84   85   86   87   ... 101 Next

Jeannine Edwards

Sr. Director, Channel Marketing


Edwards helped refresh the Partner Success program, which included representing the company’s complete portfolio. This meant creating value across solution provider business models by adopting the StorageCraft solution set.

Years In Position: 1

Years In Channel: 21

How have you personally helped advance your company's channel business over the past year? I collaborated with sales and other teams to bring a more focused approach to understanding the diverse set of partners in the community. I brought knowledge about Solution Provider business models -- how they make money and what they care about to more seamlessly connect what StorageCraft technology brings to the table with their needs. We infused that knowledge and connection into our partner communications. I continually work on refocusing energy into what partners care about as well as refocused energy into StorageCraft's channel event strategy. This past year has brought many changes in the solution provider marketplace, as well as many new solutions at StorageCraft. After examining these changes, I revamped the StorageCraft partner program and portal to double down on ensuring that we are continually meeting the needs of our diverse set of partners.

What are your goals for your company's channel business over the next year? Goals for 2019 - Help partners understand how to capture the increased addressable market brought with explosive growth of data in the business world. - Help partners understand how StorageCraft solutions help them with customer acquisition. - Spread the word about StorageCraft's product innovation, empowering standardization in the data management and protection technology categories.

What's the key to success for your channel partners in 2019? Standardizing on StorageCraft for all things data management and protection. Educating channel partners that they can do that is a first in the business continuity category.

Back 1 ... 83   84   85   86   87   ... 101 Next

sponsored resources