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VMware’s New Partner Connect Program: 10 Things You Need To Know

VMware’s channel chief, Jenni Flinders, explains to CRN the ten things solution providers need to know about the company’s new flagship partner program: Partner Connect.

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Welcome To A New Era In VMware’s Partner Strategy

For the first time in more than a decade, VMware has a new global partner program.

VMware Partner Connect officially became the virtualization star’s new flagship channel program on March 1 which makes all other VMware partner programs obsolete.

“If you looked at our portfolio, our solutions and offerings, and then the way the old program was going to market with partners – it was antiquated,” said Jenni Flinders (pictured), vice president and VMware’s worldwide channel chief in an interview with CRN. “We really wanted to build out our MSP capabilities with partners who are building repeatable IP and who are building integrated solutions with us. So it really required a complete reset of the partner program.”

VMware’s current flagship channel program, VMware Partner Network was unveiled in 2009. VMware Partner Network often did short-term adjustments, making how partners engage with VMware more complex. Partner Connect leaves behind the siloed and complex engagement frameworks with the goal of driving simplicity in a single program.

Flinders and Richard Steeves, senior director of Worldwide Partner Programs for VMware, tell CRN everything channel partners need to know about VMware Partner Connect.

 
 
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