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VMware’s New Partner Connect Program: 10 Things You Need To Know

VMware’s channel chief, Jenni Flinders, explains to CRN the ten things solution providers need to know about the company’s new flagship partner program: Partner Connect.

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Here's Why Partner Connect Was Launched in 2020

The launch of Partner Connect comes on the heels of VMware reinventing itself through both organic and inorganic innovation such as its push into Kubernetes, software-as-a-service and its bullish acquisition of Carbon Black. Additionally, the increasing complexity of customer requirements require a more simplified engagement with VMware, according to Flinders.

“The old program was very transactionally-focused. This new one now centers around the customer journey and VMware’s journey to transition to SaaS and subscription. It’s a huge transformation,” said Flinders. “It’s the best time right now to be a VMware partner. If you look at our solution portfolio, no matter where you focus on driving customer outcomes, we lead across all these strategic IT priorities in the industry. The acquisitions that we’ve made have only strengthened our IT priorities and strengthened the solutions that we can take to customers with our partners. There is no better time than right now to engage with VMware and take our solutions to market.”

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