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VMware’s New Partner Connect Program: 10 Things You Need To Know

VMware’s channel chief, Jenni Flinders, explains to CRN the ten things solution providers need to know about the company’s new flagship partner program: Partner Connect.

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Simplicity: One Program, One Agreement

One of the biggest goals in Partner Connect is to make it simpler to work with VMware. Partners will now only need to sign one agreement with the vendor. Prior to Partner Connect, partners had to sign different agreements for each partner-type.

“It’s a complete transformation of all the systems of record, all of the systems of engagement, etc., and we’re anchoring the program experience off a more immersive and personalized digital experience for our partners in how they want to engage with VMware,” Steeves.

Flinders said VMware made a serious commitment when creating Partner Connect to make it simple to understand for partners.

“It was pretty difficult for partners to navigate and understand because of the way it evolved,” said Flinders. “If you were a partner part of our VMware Cloud Provider Program and also part of our Solution Provider Program, I know it wasn’t a good experience because it’s different requirements, different fee structures, different incentive models, different contracts, etc. What we’ve done is make it so much easier for partners where they have a single agreement with us.”

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