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VMware’s New Partner Connect Program: 10 Things You Need To Know

VMware’s channel chief, Jenni Flinders, explains to CRN the ten things solution providers need to know about the company’s new flagship partner program: Partner Connect.

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Integrated Pivotal, Carbon Black And VeloCloud Partner Programs

Since 2019, VMware has been on an acquisition tear, spending billions on Carbon Black, Pivotal Software, Veriflow, Uhana, Bitnami, BitFusion, Aetherpal and Avi Networks. These acquisitions range from endpoint security to artificial intelligence, providing VMware with an array of new technologies as well as partner programs within each vendor acquisition.

Over the next few months, VMware plans to integrate Carbon Black, VeloCloud and Pivotal’s channel programs into Partner Connect.

“As we bring in the Pivotal partner ecosystem, the Carbon Black partner ecosystem, we want to make sure those partners feel like they have a home that recognizes the investments they’ve made already,” said Steeves. “We’ve promised those partners who are already integrating across programs, that it will be a seamless transition and integration, and that we recognize the capabilities they’re bringing to the VMware ecosystem.”

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