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VMware’s New Partner Connect Program: 10 Things You Need To Know

VMware’s channel chief, Jenni Flinders, explains to CRN the ten things solution providers need to know about the company’s new flagship partner program: Partner Connect.

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Master Services Competencies Are Key To Tier Status

First launched in 2018, VMware’ Master Services Competencies were designed to validate a partner’s capacity to deliver services related to a specific VMware technology. Channel partners will need to achieve Master Services Competencies in order to become a top-tier Principal Partner. Having these service competences enables partners to unlock additional rebates, deployment and consumption incentive opportunities.

The current Master Services Competencies available are Data Center Virtualization, Network Virtualization, Digital Workspace, Cloud Management and Automation, VMware Cloud on AWS, and its newest Cloud Native competency for Kubernetes. “We will continuously be keeping these competencies relevant,” said Flinders.

Partners attain a Master Services Competency by having the required number of individuals complete a set of advanced, solution-specific VMware certifications and submission of customer references.

 
 
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