Cloud News

Sandy Hogan On Leaving VMware, Joining SADA And Google Cloud

Mark Haranas

VMware’s former global channel chief, Sandy Hogan, talks to CRN about her decision to leave VMware to join SADA Systems, one of Google Cloud’s top partners in North America.

SADA Nabs VMware’s Channel Leader Sandy Hogan

VMware’s former worldwide channel leader Sandy Hogan is bullish about joining one of Google Cloud’s largest and fastest-growing partners: Los Angeles-based SADA Systems.

“The opportunity is so massive for SADA,” said Hogan, who is set to become SADA’s first-ever global chief revenue officer, in an interview with CRN.

“SADA has invested in unleashing the true value of Google Cloud. Their ability to truly bring that end-to-end value really differentiates them,” said Hogan. “The foundation is unprecedented in what they’ve created.”

Sandy Hogan was recently VMware’s global channel leader as senior vice president of worldwide commercial and partner sales.

She led VMware’s $10 billion VMware partner ecosystem and its commercial business with a focus on elevating both the partner and customer experience, as well as helping partners achieve new lines of businesses.

“My dream is to have this amazing continuous culture, but also have complete competence and capability in every market that we go to. Sandy’s global experience is perfectly attuned to help achieve that,” SADA’s CEO Tony Safoian  told CRN.

Sandy Hogan’s VMware, Cisco History

Hogan officially left the Palo Alto, Calif.-based company earlier this month.

Her departure comes as semiconductor specialist Broadcom is set to acquire VMware for $61 billion, with many VMware employees and channel partners expressing concerns about the future of the $12 billion virtualization pioneer and software superstar.

“I think it’s important to note that I didn’t leave VMware, I’m coming to SADA,” said Hogan. “When you have multiple conversations with Tony Safoian, it’s really hard not to be excited about the potential.”

Hogan won numerous awards for her stewardship of VMware’s channel during her more than two-year tenure including appearing on CRN lists for Most Influential Channel Chiefs, Top 100 Executives, Women of the Channel Power 100.

In addition to working at VMware, Rackspace and HERE Technologies, she worked for Cisco for 15 years from 2002 to 2017. She held various go-to-market and transformation executive roles at Cisco aimed at helping customers improve business outcomes.

Hogan officially starts her new CRO position at SADA on July 18, with global sales and go-to-market responsibilities.

In an interview with CRN, Hogan explains her departure from VMware, the value she’ll bring to SADA and what she likes most about Google Cloud.

Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at

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