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5 Things To Watch For At Dreamforce 2019

Salesforce partners are eager to glean more knowledge about the company's product direction, channel goals and enterprise growth strategy.

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Microsoft Momentum

At Dreamforce 2017, Salesforce announced Google as a "preferred" cloud provider, which didn't override the same status AWS had already established with the CRM leader.

Salesforce is certainly hyper-scale promiscuous, and now it's focusing on driving its relationship with Microsoft.

Last week, Salesforce named Microsoft Azure the public cloud provider for its Marketing Cloud. At the same time, it revealed a new integration between Salesforce Sales and Service Clouds with Microsoft Teams—Microsoft’s communication and collaboration platform—which is expected to go active in late 2020.

Moving Marketing Cloud to Azure will allow Salesforce to optimize its performance as customer demand scales, cutting onboarding times and enabling customers to expand more quickly under Azure's global reach while helping to address local data security, privacy and compliance requirements, the companies said.

While Salesforce already has "preferred" cloud relationships with both of Microsoft's top competitors—AWS and Google—Marketing Cloud has primarily run on the company’s own infrastructure.

It'll be interesting to see if Dreamforce presents an opportunity to further advance or promote the Microsoft relationship.

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