Integration Initiatives
Last year, as expected at the time, Salesforce introduced its Integration Cloud at Dreamforce.
What wasn't expected in 2018 was that MuleSoft technology would be at the center of a larger vision that Salesforce dubbed Customer 360, aiming to offer its users a more-comprehensive view of their own customers.
New Customer 360 capabilities were delivered through a point-and-click interface connecting data across all the Salesforce clouds (Sales, Service, Marketing, Commerce), and MuleSoft's platform was put to work connecting Salesforce's portfolio to other technologies in the enterprise, such as human resources and ERP systems.
Customer 360 was released as a default option to all customers.
Salesforce has now had more than a year to digest MuleSoft and might present a more-mature Customer 360 go-to-market strategy at this year's event.
