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5 Things To Watch For At Dreamforce 2019

Salesforce partners are eager to glean more knowledge about the company's product direction, channel goals and enterprise growth strategy.

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Partner Outlook

Salesforce is looking to double its business in the next few years, and that's only possible if it can maintain the pace of an ambitious expansion of its partner base.

The company's channel has mushroomed in recent years, but to reach the lofty $26 billion goal articulated by co-CEO Marc Benioff, Salesforce estimates it will need a whopping 250,000 partners.

"Partners are the lifeblood of what Salesforce is doing now and are going to be a critical part of achieving $26 [billion] to $28 billion," J.C. Collins (pictured), Salesforce's senior vice president and COO of industries, innovation and partners, told CRN in March.

Ramping its channel involves helping existing consultancies scale while encouraging the formation of startups and recruiting legacy solution providers looking to establish cloud practices, Collins told CRN.

We'll see if Salesforce unveils new strategies at Dreamforce to build on the capabilities of its existing go-to-market ecosystem and recruit new consultancies at an impressive clip for an established enterprise software vendor.

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