Upgraded App Store
Salesforce has been bulking up its AppExchange marketplace with new apps and packages built by partners in line with the company's Customer 360 strategy.
A few weeks before Dreamforce kicked off, the CRM leader added solutions to AppExchange aiming to help customers take advantage of a massive and increasingly integrated ecosystem. Those span Commerce, Sales, Service and Marketing clouds as the Customer 360 strategy grows through organic development and acquisitions.
At the conference, Salesforce will formally introduce its channel to new AppExchange products, including several billing apps and CPQ options, Einstein Bots and Robotic Process Automation, and a few AI-powered marketing solutions leveraging last year's acquisition of Datorama.
Those capabilities can be a boon for consulting partners, allowing them to seize a bigger piece of the enterprise software spend. Salesforce hopes consultancies will see getting trained and certified on new AppExchange solutions as an opportunity to grow their practices.
